Insights
Notes from the actual work.
Engineering notes and things we keep having to explain properly: AI and machine learning, SaaS architecture, data, and automation.
Why your website keeps getting rebuilt every two years
Most small businesses are on their third website in six years. The problem is almost never the design, and rebuilding rarely fixes it. Here is what actually goes wrong, and the three decisions that decide whether a site lasts.
Read the postWhatsApp Business API: what it really costs
The API itself is free. The conversations are not. A plain-language breakdown of Meta's pricing, what a typical Indian SME actually spends per month, and the point at which automation stops paying for itself.
Read the postWhat AI chatbots can and cannot do for a small business
A useful bot answers the boring eighty percent and knows when to stop. An honest look at where they earn their keep, where they embarrass you in front of customers, and how to tell the difference beforehand.
Read the postMore coming. If there is something you would like explained properly, tell us and we will write it.
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